Yoox and Net-a-Porter Combine for Big Data Fashion Domination

Tuesday’s merger between Net-a-Porter and Yoox, which will create the largest and most powerful luxury e-commerce group.

    Body Cream Mandarin/Rosemary – $34
    Foster Sandal – $25
    Hutton One Piece – $240
    Chloë Sevigny – $35
    Snake Charmer Ring – $356

Here’s how Citibank described the combined entity in a note: “No other players match Yoox/NAP’s breadth of sourcing, client base, geographic reach, technological know-how, logistics efficiency and luxury expertise and relationships.”

Yes, presumably that means you, Amazon.

On the plus side, the combination of the two, which will be most apparent in their back-office operations, may lead to much better, faster delivery globally, more fun content on both sites (the Yoox chief executive, Federico Marchetti, calls the brand an “enter-tailer” — i.e., an entertaining e-tailer — while Net is more editorial in nature) and more personally tailored interaction.

The latter being, for me, the one eyebrow-raising bit of this marriage of equals.

After all, just think about the customer information now available to the group, which between the main sites (yoox.com and netaporter.com) and their fully owned brethren (theoutnet.com, mrporter.com, shoescribe.com and thecorner.com) will have a giant foothold in beauty, men’s wear, women’s wear, sale shopping and shoe shopping.

Viktorija

Pišem jer mi je to najjeftinija psihoterapija, jer me veseli druženja s vama, jer mi je dosadno na semaforu ili u redu za blagajnu, jer me netko raspizdio kome sam morala ili htjela prešutjeti…pišem jer je to moj način da izrazim svoje mišljenje ili stavove, koji bi me žuljali da ne izađu iz mene. Ime Viktorija Herak izabrala sam iz ljubavi i poštovanja prema svojoj baki, to je bilo njeno ime. Bila je sitna, plaha i dobrodušna. Znam, reći ćete da ja sve to nisam, ali svejedno…jako sam je voljela i ona je obilježila moje djetinjstvo. Upravo zato što je njen život bio u velikoj mjeri težak i nepravedan, željela sam da njeno ime i dalje živi. Svakako zapamtite da je život lijep, da ljubav ne boli, da je smijeh ljekovit!

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